WHY TO PUBLISH 101 By ra

Why should one bother to disseminate one's work? This is a key aspect that many researchers may have. It has no clear one answer winner. Generally for single authors the driving factors will be 

* recognition * commercial values  * pushing a view/s  * happiness 

For organizations thees would be very much the same but with some more impetus 

* Sustainability - Most self funded institutions and even those that aren't for most times, depend heavily on the slogan that more work will mean more output and hence more value. Especially on the themes less accepted it is necessary to keep on pushing the agenda through publications. This is of course not very much like the publications for survival since that will signal a more severe situation with regard to staying afloat. 

* Accomplishment - By far most people are happy to say that they are happy for publications as they fee they have accomplished something. It also has the double edge that they need to accomplish a new to publish. However what better way than to have the research on a platform that will be associated with accomplishment.

* Recognition - Following closely on the former but this is more to be accepted as a leader or a prime organization. This will enable the following to have standards within the academia and it will also benchmark other work as well as future work by the said organization. 

* Advocacy - When most revolutions took place this was possibly a key component in the ignition process. Since if there are issues that need to internalized and acted upon this will fit the bill. Come modernity we don't use publication per se to do it but also other media, however it remains a powerful tool. 

* Commercial value - Organization may not be able to have the total fund proceeds from publications since it will all have to be directed either to a specific fund with regulations or it will go into more dissemination work. Depending on the organization structure this is also a benefit in some way or the other.